Discover Florence
In-depth guides, itineraries and local tips for your next trip.
Latest articles
Buying Tuscan Wine & Olive Oil in Florence: Complete 2026 Guide
Where to buy authentic Tuscan wine and olive oil in Florence: Chianti Classico, Brunello, DOP olive oil, customs rules, and recommended shops…
Best Markets in Florence: Daily, Weekly & Antique Shopping Guide
Complete guide to Florence's markets: Mercato Centrale, Sant'Ambrogio, San Lorenzo, Mercato Nuovo, Mercato delle Pulci, and the Cascine Tuesday flea market.
Florence Fashion Shopping: Via Tornabuoni Luxury Boutiques Guide
The complete guide to fashion shopping on Via Tornabuoni: Ferragamo flagship and museum, Gucci, Prada, Bulgari, and the Renaissance palazzi they occupy.
Florentine Paper Guide: Marbled Stationery & Where to Buy It
Discover Florence's centuries-old marbled paper tradition. Visit Giulio Giannini, Il Papiro, and Il Torchio—where to buy authentic Florentine stationery.
Ponte Vecchio Jewelry Shopping Guide: 1593 Goldsmith Tradition
Complete guide to jewelry shopping on Florence's Ponte Vecchio—from the 1593 Medici decree to today's goldsmith shops, prices, hallmarks, and what to…
Florence Artisan Workshops Guide: Oltrarno Botteghe & Master Craftsmen
Visit Florence's traditional artisan workshops in Oltrarno: leather, bookbinding, ceramics, gold, marbled paper, and stone inlay studios you can tour and shop.