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The Mall Firenze is a luxury outlet village in Leccio, Reggello, south-east of Florence, with a Gucci outlet plus Prada, Ferragamo, Burberry, Fendi, Tod’s and other premium Italian and international brands at prices below the city boutiques. This 2026 guide covers everything you need: how to get there (shuttle bus from Santa Maria Novella, taxi, rental car), opening hours, all the brands, the nearby Prada outlet space, alternative outlets (Barberino Designer Outlet, Valdichiana Outlet Village), what discounts to expect, and how to plan a half-day or full-day outlet trip.
Outlet shopping is the value end of our Florence shopping guide — the same labels sell at full price on Via de’ Tornabuoni. Most outlets sit outside the city, so check renting a car in Florence if you are not taking the shuttle.
What is The Mall Firenze?
The Mall Firenze is a luxury designer outlet village in Leccio, Reggello, south-east of Florence. It opened in 2001, and its Gucci outlet sits alongside the boutiques of other luxury houses. Discounts vary by brand, by item and with whatever promotion is running, so there is no fixed scale to plan around.
The Mall is unrelated to American shopping malls — it’s an open-air village of small luxury brand storefronts, with Italian-style architecture, restaurants, and a coffee bar. Allow three to five hours if you want to browse properly; a serious shopping visit can fill a full day.
Getting from Florence to The Mall
Shuttle Bus (Recommended)
- Bus Italia / SITA shuttle — direct service from Florence’s Montelungo Piazza (just outside Santa Maria Novella station) to The Mall
- Schedule: departures from Florence between 08:40 and 17:00, not at even intervals; the last bus back from The Mall leaves at 19:20. The current timetable is on Busitalia’s The Mall page
- Cost: €9.50 single, €18 return
- Tickets: buy on the bus, at the Bus Italia ticket counter at the station, or at most central Florence tabaccherie
The shuttle is the cheapest and most convenient option. Buses can fill on summer Saturdays — book the morning departure or arrive at the station 30 minutes early.
Driving
- Where: Via Europa 8, Leccio (Reggello), south-east of Florence
- Parking: free for The Mall customers (large parking lot)
- Useful if: combining with a Chianti winery visit (The Mall is en-route to several Chianti wineries) or onward to Tuscan day trips
Taxi or Private Driver
Florence to The Mall by taxi: €60–80 each way. Private chauffeur for the day: €200–400 with waiting. Useful for groups of 4+ or for travellers who want flexibility.
The Mall Hours
- Daily: 10:00–19:00
- Holidays: check The Mall’s visit page before planning a trip around Christmas, New Year or Easter
- Best time to visit: weekday mornings (open at 10:00, calmer than afternoons)
- Avoid: Saturdays and Sundays in summer when the Mall is packed with day-trippers and Italian weekend shoppers
Brands at The Mall
The line-up of luxury boutiques includes:
Italian Luxury Houses
- Gucci — The Mall’s Gucci outlet; collections and stock vary through the year
- Prada — at the separate Space Prada outlet at Levanella, near Montevarchi
- Salvatore Ferragamo — full collection, shoes/bags/accessories
- Bottega Veneta — woven-leather signature pieces
- Fendi — bags, accessories, ready-to-wear
- Etro — Italian luxury textiles and ready-to-wear
- Tod’s — premium leather shoes (Diego della Valle’s house)
- Hogan — Tod’s casual sister brand
- Roberto Cavalli — Italian luxury fashion
- Ermanno Scervino — Florentine designer brand
- Stefano Ricci — premium Italian menswear
International Luxury
- Burberry — UK luxury house
- Alexander McQueen — UK avant-garde luxury
- Stella McCartney — sustainable luxury
- Saint Laurent — French luxury (limited stock)
- Coach — American leather goods
- Jimmy Choo — premium shoes
- Moncler — premium outerwear
- Versace — Italian-Greek luxury heritage house
- Tom Ford — premium menswear and beauty
- Lanvin — French luxury (childrenswear, stocked at Kids Around)
- Givenchy — French luxury
Other Premium
- Loro Piana — premium Italian cashmere
- Brunello Cucinelli — Italian luxury knitwear
- Polo Ralph Lauren
- Hugo Boss
- Diesel — Italian denim/casual
- Armani — Italian fashion house
Brand availability changes with stock — call ahead if you have a specific brand in mind. The Mall website (themall.it/en) shows the current store list.
What Discounts to Expect
- Discounts: vary by brand, item and season, so compare the tag with the boutique price for anything you have your eye on
- Italian outlet sales periods (January-February, July-August): outlets often add promotions on top of the outlet price, with conditions that change each time
As a rough illustration: a Gucci handbag retailing at €1,800 might be €1,250 at The Mall (30% off), €900 (50% off) or €700 (60% off), depending on the piece and any promotion running.
Tax-free shopping: non-EU residents can claim a VAT refund when each invoice exceeds €70 including VAT. The Mall’s Tax Free Lounge offers an advance refund, though the forms still need a customs stamp at your final EU departure airport.
Space Prada Outlet
Space Prada Outlet is a separate Prada outlet at Levanella, near Montevarchi. The outlet stocks, among others:
- Prada bags, shoes, ready-to-wear, accessories
- Miu Miu (Prada’s sister brand)
- Car Shoe (Prada-owned premium driving shoes)
- Church’s (UK shoe brand owned by Prada Group)
The Bus Italia shuttle goes to The Mall only, so Space Prada needs a car, a taxi or a private tour. Together the two outlets cover most of the big Italian luxury names.
Other Tuscan Outlets
Barberino Designer Outlet
North of Florence at Barberino di Mugello, off the A1 towards Bologna (exit Barberino). A village-style outlet managed by Promos:
- Brands: Bally, Brooks Brothers, Calvin Klein, Hugo Boss, Furla, Pinko, Patrizia Pepe, North Face, Adidas, Nike, Levi’s, etc.
- Discounts: the outlet advertises 30–70% off
- Hours: daily 10:00–20:00
- Getting there: shuttle from the SMN Visitor Center, or rental car
Barberino is for travellers wanting a broader brand range at lower price points than The Mall’s strict luxury focus.
Valdichiana Outlet Village
Well south of Florence, near Cortona. The village advertises more than 130 fashion and lifestyle brands. More remote than The Mall or Barberino — useful only if combining with a southern Tuscany day trip (Cortona, Lake Trasimeno, Val d’Orcia).
Dolce & Gabbana Outlet
East of Florence, in Incisa Valdarno. Dedicated D&G outlet with significant discounts on the brand’s collections. The Bus Italia shuttle runs nonstop from Piazzale Montelungo to The Mall, so plan your own transport for this one.
A Half-Day The Mall Trip
- Morning — Bus from Florence Montelungo (Bus Italia €9.50)
- 10:00 — Arrive at The Mall. Mall opens; head to your priority brand first (most popular: Gucci, Prada, Ferragamo)
- 10:00–13:00 — Shopping at major brand stores. Lunch at one of the Mall’s restaurants (€15–35 per meal)
- 13:00–14:00 — Lunch break
- 14:00–16:00 — Continue shopping at smaller boutiques and outlet shops
- 16:00 — VAT refund processing at the Tax Free Lounge
- 16:30 — Return bus to Florence
- 17:30 — Arrive Florence Montelungo
For a full day with both The Mall + Space Prada, leave Florence early in the morning and expect to be back in the evening.
Insider Tips
Tip 1: Visit weekday mornings — calmer than weekend afternoons when busload tour groups arrive.
Tip 2: Italian outlet sales periods (early January and July) bring extra promotions on top of outlet prices, on terms that change each season. Worth timing a trip around if you can.
Tip 3: Space Prada is a separate site near Montevarchi, so sort out your own transport between the two before you set off on a combined visit.
Tip 4: Come for past collections rather than this season’s headline pieces, and expect the discount to change from one item to the next.
Tip 5: Bring your passport for the VAT refund (mandatory). The Tax Free Lounge can give you an advance refund before you leave the Mall; customs still stamps the forms at the airport.
Tip 6: The Mall’s restaurants are decent but pricey. If on a budget, eat in Florence before/after rather than at the outlet.
Tip 7: Watch your belongings in the busier stores, as you would anywhere crowded. Keep bags zipped and front-of-body.
Tip 8: Pack lighter outbound — outlet purchases will fill bag space on the return trip. Consider buying a foldable spare bag at the Mall (some shops sell them for €10–20).
VAT Refund Process
Non-EU residents can claim a VAT refund when each invoice exceeds €70 including VAT. The goods must leave the EU within three months of the invoice date, and refund fees vary by provider:
- At purchase: ask for the tax-free form (“modulo Tax Free”) with your passport
- At The Mall’s Tax Free Lounge: take an advance refund on eligible purchases, or keep the forms and claim after you leave
- At airport customs: at your final EU departure airport, show purchases (unworn/unused) and forms to customs for the export stamp, which every refund needs, advance or not; then return the forms as your refund provider instructs
- Refund options: cash or card, on the terms of the provider you use
For a €1,000 purchase, expect approximately €120 refund after Global Blue fees.
The Mall vs Via dei Tornabuoni
Trade-offs between outlet and city luxury shopping:
- Via dei Tornabuoni (Florence centre): current-season pieces, full retail prices, all sizes/colors, the prestige boutique experience
- The Mall: outlet prices that vary by item and season, limited size selection on some items, less polished experience
For a specific must-have current-season piece in your exact size, the city flagship is the right choice. For accumulating multiple luxury pieces at significant savings, The Mall is the right choice. Many travellers do both — flagship for the iconic piece, outlet for everyday additions.
The Mall & Florence Outlets FAQ
How far is The Mall from Florence?
The Mall is in Leccio (Reggello), south-east of Florence, and easy to reach by car or shuttle bus. The Bus Italia shuttle from Santa Maria Novella station (Montelungo Piazza) costs €9.50 single / €18 return, with departures from Florence between 08:40 and 17:00 and the last bus back at 19:20.
What discounts can I expect?
There is no fixed scale: the discount depends on the brand, the piece and the season, so check boutique prices first for anything specific. During the Italian sales periods (early January, July–August) outlets often run extra promotions on top, under conditions that change each time.
Which brands are at The Mall?
Dozens of luxury brands including Gucci, Prada (also at the separate Space Prada outlet), Ferragamo, Bottega Veneta, Fendi, Tod’s, Burberry, Alexander McQueen, Stella McCartney, Saint Laurent, Coach, Jimmy Choo, Moncler, Versace, Tom Ford, Loro Piana, Etro, Roberto Cavalli, Ermanno Scervino, plus mid-range like Hugo Boss, Polo Ralph Lauren, Diesel, Armani.
Can I get VAT refund at The Mall?
Yes — non-EU residents can claim a VAT refund when each invoice exceeds €70 including VAT. The Mall’s Tax Free Lounge offers an advance refund, and the forms still need a customs stamp at your final EU departure airport before the refund stands.
When should I visit?
Weekday mornings (open 10:00) are calmest. Avoid summer Saturdays and Sundays when packed with Italian weekend shoppers. Italian sales periods (early January and July–August) bring extra promotions, though the terms change from one sale to the next.
The Mall vs Florence boutiques?
Via dei Tornabuoni boutiques have current-season pieces at retail prices with full size/color range. The Mall sells below boutique prices, with discounts that vary by item and limited sizes on some pieces. Choose city for specific current-season pieces, Mall for accumulating savings on multiple items.
Are there other outlets near Florence?
Yes: Barberino Designer Outlet (north of Florence in the Mugello, managed by Promos), Space Prada Outlet (a separate Prada outlet at Levanella), Dolce & Gabbana Outlet (east of Florence), and Valdichiana Outlet Village (south, near Cortona). Plan each trip with the outlet’s own directions.
How long should I spend at The Mall?
Give the Mall on its own three to five hours, and most of the day with Space Prada added; how long you stay depends on how you shop. Plan for the lunch break at the Mall’s restaurants (or pack snacks).
The Mall Firenze and the surrounding Tuscan outlets put Italian luxury within reach below boutique prices, with Gucci, Prada, Ferragamo and dozens of other premium brands discounted by varying amounts. Take the Bus Italia shuttle from Santa Maria Novella for €9.50, plan a 3–5 hour visit, collect an advance VAT refund at the Tax Free Lounge before leaving (customs still stamps the forms at the airport), and you’ll save substantially compared to retail prices in the city centre. Add the separate Space Prada outlet near Montevarchi for a full luxury-shopping day.
